Entrepreneurship is playing a vital role in global economies. Leaders can not predict the future in the increasingly uncertain world. The future will be defined by entrepreneurs who create new opportunities through entrepreneurial thought and action, a powerful practical approach to the uncertainty that emphasizes experimentation and reflection.
Entrepreneurial education is an important part of the Startup Eco-system as it can provide the necessary skills and learning’s to succeed in an increasingly diverse and complex management environment. It plays an important role in an uncertain environment because it can develop the insights needed to discover and create opportunities for entrepreneurs and gain the ability to successfully start and manage their own businesses.
Duration – 16 sessions of 60-90 minutes each
Timings – 18.00 to 20.00, 07th –11th & 14th-18th Feb’2022
Training Mode – Online Blended with training & assignments
Modules are as stated below
MODULE 1 OBJECTIVE: CANDIDATES WILL BE ABLE TO DISTILL THEIR IDEAS AND ARRIVE AT THE FINAL ONE TO PURSUE AS AN ENTERPRISE.
Session 1: Introduction
The complete overview of the course and how the students benefit from this course
Session 2: Leveraging the IKIGAI Framework
- How to find the sweet spot through IKIGAI framework.
- How to align gifting, purpose, and business.
- A metrics-driven framework where candidates will objectively arrive at their area of interest.
Session 3 : Idea Generation & Validation
Idea generation and validation through a six-step framework that considers a change in market trends, customer behavior, Government policies, the influence of black swan events and others. Candidates will be able to objectively validate the idea.
Session 4: Defining the right problem statement
Candidates will be able to convert their idea into the right problem statement along with establishing the vision and mission statements.
MODULE 2 OBJECTIVE: CANDIDATES WILL BE ABLE TO INNOVATE, DESIGN THE SOLUTION, VALIDATE, AND BUILD THE BUSINESS MODELS
Session 5: Innovation as a differentiator
Impress on how innovation could be a differentiator while designing the solution and taking the participants through 2 step framework to ensure the solutions are innovative.
Session 6: Product Market Fit
Building the product roadmap and the MVP. Validating the product market fit through PALMS framework.
Session 7 : Go-To-Market Strategy
A proven 2X2 (Product Vs Market) framework to help them design and develop the right Go To Market strategy
Session 8: Business Models
Evaluating various revenue streams and business models in the market and designing the apt one for the enterprise.
MODULE 3 OBJECTIVE: CANDIDATES WILL BE ABLE TO BUILD THE COMPLETE BUSINESS ROADMAP AND TEAM
Session 9: The art & Science of Sales
Once the business model is identified, this module helps the participants to master the art and science of B2B and B2C Sales.
Session 10: Marketing – Digital, Offline and important metrics
Various marketing strategies, digital marketing nomenclature and metrics are discussed and the candidates are encouraged to calculate their CAC, CPL, CPC and CTR.
Session 11 : Business Canvas
Candidates are encouraged to build the complete business canvas by themselves for their product/ enterprise.
Session 12: Building a Team
How to identify founding team members, core team members and build the team accordingly is explained practically through proven Skill and Sync Framework.
MODULE 4 OBJECTIVE: CANDIDATES ARE FINALLY READY TO LAUNCH THEIR PRODUCT/ ENTERPRISE IN THE MARKET AND SUCCEED
Session 13: Milestone Settings
Defining the right goals for the startup and measures to monitor startup health timely.
Session 14: Business & Financial Fundamentals
Candidates will be persuaded to build their own PnL Statements and various financial terminologies are made familiar to them.
Session 15 : Funding Fundamentals
- Practical aspects of funding, when to raise, how to raise and how much to raise are covered in detail.
- Pre and Post money valuations are explained in detail.
Session 16: Building a Team
Candidates are made to prepare their own investor pitch and are encouraged to present during the workshop
TAKEAWAYS
The concepts, tools, and frameworks covered in the program will enable you to:
- Create, identify, and evaluate new venture opportunities
- Interpret customer needs and quantify the value proposition
- Start and build a successful technology-based company
- Understand how the process of starting new ventures may vary geographically and culturally
- Leverage new science and technologies from corporate or university laboratories
- Develop winning business plans
- Scale startups to be globally successful
- Navigate the venture capital investment process
- Obtain feedback on personal entrepreneurship skills
- Enhance and expand your networks
WHO SHOULD ATTEND
This program is designed for students, aspiring entrepreneurs, corporate venture officers, startups, and those who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions. Teams of entrepreneurs or intrapreneurs are encouraged to attend the program together with university staff and/or development professionals from their region.
