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What does it mean to be a data-driven enterprise? It means maximizing the value of your data and treating it as a differentiated asset. It means using data as the basis for critical decision-making through high-quality analytics.
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A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
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