Paula Newby

As joint CEO and founder of Predixa, Paula draws on a wealth of experience from over 30 years in large blue-chip firms, SMEs and as an entrepreneur.

An innovative thinker, with an excellent ability to lead and inspire at all levels, Paula brings wide-ranging skills, complemented by deep knowledge in design, retail, manufacturing and supply chain management.

Paula believes creativity and originality are the cornerstones to bringing prosperity to any business. She brings her considerable business transformation experience, natural leadership and passionate belief that diverse and inclusive cultures drive innovative thinking, with people-centered change creating successful organisations.

Predixa, with the support of Microsoft, has developed the world’s first Gender Equality, Women’s Empowerment (GEWE) application in line with SDG5, that provides a GEWE inclusion benchmarking as well as alignment to the 7 Women’s Empowerment Principles (WEPs) supported by UN Women and the Global Compact, for companies of all sizes and industries.