Branding for SMEs
To define a unique name and image for a product or service in the mind of the consumer, branding is the process of creating a brand.
In the majority of small and medium-sized businesses, branding is simply not a priority, as they are too wrapped up in the challenge of developing a unique brand and the costs associated with that. Branding is a medium that helps you to sketch your image in the minds of your customers’ minds.
At our organization, we highlight brand attributes that support the competitiveness and sustainable growth of businesses.
- Set your business apart from the competition by crafting a unique brand and identity for your local manufactured goods.
- Ensure that the market in which the company’s products are intended to be used is accurately profiled to help it determine appropriate market niches for the brand’s products.
- It is important to ensure that national talent and pilot beneficiary enterprises can use their combined human and technical capacities to produce higher value-added goods under the joint brand.
- Be present at a wide range of national, regional, and international industry events (fairs, exhibitions, B2B meetings, others).
- Linking these groups together with one another, while increasing their communication with one another, will make business more efficient.
- Ensure the branded manufacturer beneficiaries meet the Certified Brand Programme requirements with respect to ISO 20671 “Brand Evaluation.”
- Promote target industry products on the national, regional, and international markets by forming export support networks and linkages between businesses within the targeted industry.
