Atreyi Basu

Atreyi Basu is the founder and CEO of Verdura Care Qatar and India. A company she started to generate awareness around sustainable living practices and protect consumers against greenwashing. Her company Verdura Care in Qatar is working towards making the corporate gift-giving industry green by providing corporates access to verified sustainable gifting solutions which are physical, experiential, and digital in nature.

She was featured last year in CIO Look, the Dublin-based business magazine among the most inspiring Indian women in business with an impact-based start-up. She left her illustrious and successful career of 15 years in which she led and managed brand communications of some globally recognized brands in Qatar, Bahrain, and India to pursue her passion for promoting sustainable living practices and their benefits through her entrepreneurial journey.

Atreyi is an MBA with specialization in marketing from India, MCIM from CIM, UK and she is also certified in sustainability and circular economy from the University of Cambridge.

Her motto in life and she firmly believes in the saying – “We do not inherit the earth from our ancestors. We borrow it from our children”. Now is the time to take action and fight against the biggest problem that is climate change and protect the future.