Global Sales, Marketing & Branding Council (GSMBC)

Paper Boat, a beverage brand that began by introducing traditional Indian drinks like Aam Panna and Jaljeera into modern packaging, has become an exemplary case of how small businesses can successfully navigate the delicate balance between staying rooted in local...

The Tata Group, a renowned Indian conglomerate, has strategically positioned itself as a significant player in the aviation industry. This case study explores the intricate restructuring strategies executed by the Tata Group within its airline portfolio, including the acquisition of...