Mukesh Malik is a business transformation professional, have been setting up and improving businesses for more than 20 years across multiple industries. He has acquired specialization in the field of process lifecycle management, information management, application and business architecture. He has developed strong intuitive environmental diagnostics capabilities, which is structured on six sigma approach and define not just organizational, but also certain industrial practices.
The industry experience spans across IT, Insurance, Telecom, banking, wellness, entertainment, Food and agricultural innovations. The solutions defined individually or through various organizations have been replicated and refined through generational shifts in technology and innovation. Multiple roles at various organizations such as ICICI Prudential, Airtel, VLCC, PVR, Tata AIA, Bar Code of India Ltd, have presented the opportunity to define many industry firsts BPMS implementation in Insurance; biggest distributor loyalty program integrated with online redemption, Postal Services engagement to replicate payment systems for customer support, smart bio fertilizer manufacturing & distribution models to mention a few.
Key Positions:
- CEO – Growth Kinetics
- Entrepreneur in Residence – ah! ventures
- Rural Operations Strategy head – ICICI Prudential Life Insurance
- Project Head Health Applications – ICICI Prudential Life Insurance
- Branch Projects head North India – ICICI Prudential Life Insurance
- Independent Consultant Branch Operations Strategy – VLCC
- Independent Consultant Customer Service Architecture – PVR
- Independent Consultant Distributor Loyalty – ICICI Prudential and TATA AIA
- Independent Consultant Business Analytics – Bar Code of India Limited
- Director Business Innovation – Aaron Agrotech
Work Illustrations
Distributor Loyalty:
- First ever point based advisor loyalty program in the industry spans across 1.7 lakhs users
- Fraud controls, red flags and reconciliation to strengthen compliance management
- Internal currency and online redemption for effective tracking and controls
- More than INR 100 cr worth of redemption while meeting financial and business audit requirements
Rural Operations Strategy:
- Model creation to define efficient and robust processes managing customer lifecycle from acquisition to the maturity of the insurance policy across 1200 micro offices in rural India
- Engagement of 40,000 post offices and 8,000 bank branches for cash management and service interface
- First Bio metrics deployment in Insurance industry
- Creation of mobile platforms using USSD technology for rural penetration
- ATM Integration for renewal premium payments
- Customer Service Architecture & analytics
- Define customer identification methodologies through online, mobile, call center or ticket
counters - Definition of analytics framework for effective strategy building
- Retail analytics through bar code management and mapping entire supply chain management
- Other initiatives include definition of business models in Agricultural, farming innovation, Mergers & acquisition, retail and financial industry
