Apurva Purohit is the President of the Jagran Group, one of India’s largest multi-media conglomerates. With over three decades of experience in the media and entertainment industry, she leads digital, print, radio and outdoor in the group.
She was responsible for creating Lodestar, which is today one of the largest media buying agencies in the country, and envisioning Times of India’s entry strategy into television, and has also worked on famed turnarounds like Zee TV.
In her tenure at Jagran, Apurva has pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation have increased both the scale and the profitability of these businesses manifold.
Under Apurva’s leadership, Radio City has consistently been ranked 5th in India and 6th in Asia in the Great Places to Work survey. Radio City has also been recognized as one of the Best Places to Work for women in 2019; a list curated by Outlook Business Magazine.
Apurva is a leading voice advocating gender diversity in the Indian business landscape and has authored a national best seller for working women titled Lady You’re Not a Man! In her recently launched book titled, Lady, You’re the Boss! Apurva aims to empower women and encourage them to achieve their full potential. Drawing from her personal experiences she talks about how women minimize themselves, suffer from the imposter syndrome and settle for less than they are capable of, because of external prejudices as well as misguided internal self-beliefs. Through anecdotes and examples the books suggests ways of overcoming these issues and clear the path towards personal and professional success.
Apurva is also on the board of several for-profit and not-for-profit organizations like Mindtree, Midday Informedia Limited and Music Broadcast Limited, and an advisor to private equity fund Amicus Capital and BD Foundation.
Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per Fortune India in 2018 and 2019 and India Today Group (2016, 2018 and 2019)
